July 13, 2008 - 12:15 AM
By EDWINA P. GARZA / Valley Morning Star 





Resaca Fest a major success;
San Benito now plans encore
SAN BENITO - Organizers still can't wipe the grins off their faces days after the city's first community festival. They estimate that more than 5,000 people attended Resaca Fest, despite the newness of the event and the threat of rain. Resaca Fest, held on the Fourth of July, brought crowds from San Benito, Harlingen, Los Fresnos and Brownsville. By 9 p.m., both sides of the resaca were full with spectators watching the fireworks, Oscar Medrano, event chairman, said. "There was nowhere to sit," he said. With $10,000 from sponsors, the event, assisted by the San Benito Chamber of Commerce, was more successful than expected, officials said.Velma De Los Santos, the chamber's chairwoman, said the event brought more community support than seen at regular city events. There were 29 food booths along the resaca, more than the Christmas Bazaar, De Los Santos said. And the market section of Resaca Fest had 40 booths, while the monthly San Benito Market Days sees about 30 vendors. "People stopped by after they heard the music and saw the crowds," De Los Santos said. "It was such a good feeling," Medrano said. "We worked so hard to make this event possible." Organization for Resaca Fest began immediately after the city's Fourth of July festivities in 2007. A committee met monthly at the Municipal Building for planning. On Wednesday, the committee will meet to start brainstorming for next year. De Los Santos, who also performed as a singer at the event, said some people were discouraged by rain and the cancellation of a morning flag- raising ceremony. But as the day passed, the weather cleared up and vehicles started streaming in, lining Business 77 and side streets for blocks around. "It was a great success," De Los Santos said. "I'm excited about next year." To keep the event family- and wallet-friendly, both De Los Santos and Medrano said the committee might consider charges for the event in the future. "We don't want it to get out of hand," De Los Santos explained, but said the committee needs money to pay for rental equipment. Medrano said he hopes to keep the event affordable for families. In the end, teamwork is what made Resaca Fest successful, Medrano said. "I really want to thank the volunteers, the city, the chamber and our sponsors and vendors," Medrano said. "We look forward to working with them next year."